About Practical Baby
We're on a mission to make parenting easier with thoughtfully designed products that solve real problems.
Our Story
Practical Baby was born from a simple observation: parenting is challenging enough without having to deal with impractical baby products. As parents ourselves, we experienced firsthand the frustration of using products that seemed designed without real parents in mind.
We started this company with a clear mission: to create baby products that actually make parents' lives easier. Every product we design goes through extensive testing with real families to ensure it solves real problems and stands up to daily use.
Our Values
Practicality First
Every product we create must solve a real problem and make parents' lives easier.
Quality Matters
We use premium materials and rigorous testing to ensure our products last.
Parent-Centered Design
Our designs are based on real feedback from parents using our products daily.
Sustainability
We're committed to using eco-friendly materials and reducing waste in our packaging.
Safety First
All our products exceed safety standards to give parents peace of mind.
Community Focus
We support parents through education and community building initiatives.
Our Team
Kate Lund
Founder & CEO
Engineer and mother of two who founded Practical Baby to change the standard for baby products - one practical design at a time.
Martin Rella
Head of Product Design
Award-winning industrial designer bringing over a decade of experience in creating innovative, user-centered products that solve real problems.
Adelaide Williams
Chief of Operations
Operations expert with a passion for creating efficient systems and delivering exceptional customer experiences in the parenting product space.
Get in Touch
Have questions about our products or want to learn more about what we do? We'd love to hear from you.